Mentoring Sales

Generate More Sales Leads

Here you'll find all my articles on how to make your Marketing more effective. If you're new here, start with How to Analyse Your Marketing. Or, if you’re not sure whether it’s Sales or Marketing help you need, go to my Hints & Tips first for a review of both.

Website – What's It For?

The generally accepted philosophy is that every business should have a website – certainly that will be the mantra from all those website template supplier cold callers you get. And by and large, I go along with that. However, a critical question to ask yourself is “What is my website for?”

How to Analyse Your Marketing

So how to analyse your Marketing?

Use either or both of the following two methods to appraise your current Marketing operation.

Networking

Business networking offers the opportunity to meet with business owners, typically at the small end of the spectrum. Whilst such businesses may not represent your target market, they do offer potential to establish sales partnerships under quid pro quo agreements (formal or informal) where you can promote each other’s services and refer prospective customers.

Online Promotion

With a limited marketing budget, an optimum strategy to consider is investing the majority on your website development, making this as comprehensive and effective in search engine promotion as possible. Additional promotional activity can then be restricted in terms of content to reduce costs, concentrating on a benefit “hook” to gain attention with a single call-to-action of going to the website.

Customer Repeats/Referrals

Typically the easiest and most cost effective way to increase new business is to target your existing customers, encouraging repeat and referral business.

A critical element of this is regular and effective communication.

Generate More Sales Leads

Website – What's It For?

How to Analyse Your Marketing

Networking

Online Promotion

Customer Repeats/Referrals

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